Virtuous Circle Campaign

Stakeholders and Partners

Creating a school recycling education programme in South Africa to promote the benefits of recycling and demonstrating this by converting multi-layer, flexible food aid pouches into school desks.


To instigate a campaign that demonstrates to children and young people in South Africa why recycling is a good thing to do, to motivate them to engage.

The Creation of culturally appropriate content and focusing on using compelling, relatable characters, storytelling and the power of song to communicate key messaging. Ensuring along the way that there were appropriate resources to ensure there were no barriers to entry.

  • 35 schools and orphanages
  • Large scale disaster relief in Malawi
  • 16,580 children
  • 650,000+ meals
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